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What is Animation

Animation is a method of photographing successive drawings, models, or even puppets, to create an illusion of movement in a sequence. Because our eyes can only retain an image for approx. 1/10 of a second, when multiple images appear in fast succession, the brain blends them into a single moving image. In traditional animation, pictures are drawn or painted on transparent celluloid sheets to be photographed. Early cartoons are examples of this, but today, most animated movies are made with computer-generated imagery or CGI.



To create the appearance of smooth motion from these drawn, painted, or computer-generated images, frame rate, or the number of consecutive images that are displayed each second, is considered. Moving characters are usually shot “on twos” which just means one image is shown for two frames, totalling in at 12 drawings per second. 12 frames per second allows for motion but may look choppy. In the film, a frame rate of 24 frames per second is often used for smooth motion.


Computer animation, also called computer-generated imagery (CGI), form of animated graphics using computers that replaced both “stop-motion” animation of scale-model puppets and hand-drawn animation of drawings. Efforts to lessen the labour and costs of animation have led to simplification and computerization. Computers can be used in every step of sophisticated animation—for example, to automate the movement of the rostrum camera or to supply the in-between drawings for full animation. When a three-dimensional figure is translated into computer terms (digitized), the computer can generate and display a sequence of images that seem to move or rotate the object through space. Hence, computer animation can simulate highly complex motion for medical and other scientific researchers as well as for feature films.


2D & 3D Animation


2D animation is the art of creating movement in a two-dimensional space. This includes characters, creatures, FX, and backgrounds. The illusion of movement is created when individual drawings are sequenced together over time. One second of time is usually divided into 24 frames.


3D animation refers to the process of taking digital objects and making them come to life by creating the illusion that they're moving through a three-dimensional space. These computer-generated objects appear on a two-dimensional screen, but they're crafted to mimic the principles of a 3D world.


In traditional 2D animation, everything was hand-drawn, frame by frame. In 3D animation, you animate your characters and objects in a 3D environment using 3D animation software to manipulate these characters and objects. While drawing is an added benefit, it is not a necessity in 3D animation.


· 2D is a style of art based on creating a movement of objects and characters in a two-dimensional space. They are catering only to length and width.


· The movement is depicted using drawings and is put in a sequence to create an illusion of complete movement.


· 2D animation is the art of creating movement in a two-dimensional space. The 2D animation style is used in cartoons, advertisements, product videos, and brand videos, such as educational videos or infotainment videos.


· However, 3D animation is done using computer software and deals with creating 3D models and their movement inside a digital environment. 3D animation is far more complicated when compared to 2D animation, involving modeling, animation, and rendering.


· 3D animation is widely used in the video games space, movies, and cartoons, and is generally used for high-end animation,



Motion Graphic Design


Motion graphic design, also known as motion design, is a subset of graphic design in that it uses graphic design principles in a filmmaking or video production context through the use of animation or filmic techniques.


Motion graphics designers, sometimes just called motion designers, create artwork for the web, television, or film. This could include movie clips, trailers, commercials, title sequences, etc. They use visual effects, animation and other cinematic techniques to bring life to their creations.


Motion graphics is animation, but with text as a major component. Essentially, it’s animated graphic design.


Ever since motion graphics first entered the scene, there’s been a debate about the line between them and full animation. The opening credits of Hitchcock’s Psycho is an early example of motion graphics, where the marriage of sound, motion, and graphic design come together exceptionally well.


Motion graphics are a way to communicate with the viewer and add depth to the story. Together with music and effective copy, they can give us a message. We use them to create ads, title sequences for movies, [explainer](Put simply, motion graphics are animation, with text as a major component.) videos and to share information.


Character & Creature Animation


Creature animation is a specialised part of the animation process which involves bringing realistic animals and creatures to life. It is often distinguished from character animation, which involves breathing life into animated characters and creating the illusion of thought, feeling and emotion.


Motion design is everywhere, you see it on TV, online and films. It’s the art of bringing graphics, type, images, logos, icons, anything to life with animation to tell a story, deliver a message in a visual, dynamic, and engaging for the viewer.


In the past few decades, character animation has been used increasingly outside of just the entertainment sphere. Its value as a business tool is hugely apparent, whether it be through use in branded, corporate, charity, healthcare, or educational films.


Character animation is a type of animation that uses movement, speech and tone to bring a character to life. Animators can shape characters to take on a desired personality, experience specific emotions, or embark on a physical or mental journey.


Homer Simpson, Mickey Mouse, and Scooby Doo are just a few of the most well-known animated characters throughout the world and have achieved unprecedented levels of longevity. As these examples demonstrate, characters don’t have to be humanoid for us to relate to them; in fact, the strangest-looking characters frequently seem to be the most understandable. They simply need to express feelings and ideas in a way that people can comprehend, which is generally accomplished using simple animation motifs.


Character animation differs from creature animation whereby animators create photorealistic animals and creatures that replicate how they would act in real life, without human-like personalities.


Broadcast Design


Broadcast Animation is a term used to describe animated 3D scenes created for use in television or cable programming. Common in news, non-fiction or documentary programming, it may also be referred to as computer generated imagery (CGI), news graphics, 3D animation, motion graphics or visual effects.


Idents, bumpers, and stings are industry terms used in broadcast design for channel and show package branding. There is often confusion between those words because they refer to very similar pieces of animated content.

The main differences between stings and idents are the duration and the way they are used.


Stings are quick logo reveals played at the end of a program, video or commercial to remind the audience what they are watching and differentiate the adverts. Logo stings usually last 5-10 seconds.


An ident—also known as station ID—is a short-form for an identifier. Idents can be anything between 10 to 30 seconds long and are considered short ads used to brand a network or channel. Idents usually culminates with the channel’s name or logo.


A bumper refers to a piece of video content, usually two to 15 seconds in length, that plays between a pause in a program and its commercial break, and vice versa. Contrary to idents, which are usually channel or business specific, bumpers are generally show- or programme-specific.


Animated Explainer Videos


Animated explainer videos are short videos that help to illustrate complex ideas in simple, engaging, and meaningful ways in less than 2 minutes. Being one of the most potent resources for content marketers today, they aim to describe your company’s products (or services) in a way that resonates with your target audience’s pain points — introducing your solution as the best solution.


Using an explainer video can help your company generate leads, reduce bounce rates, foster brand awareness, and increase conversions.


In today’s fast-paced world, explainer videos give you the power to quickly deliver important information to your audience – and make a lasting impression. Explainer videos are a great way to introduce audiences to your brand, get your audience’s attention, & highlight new products and/or services. You might want to consider using a high-quality explainer video if you’re a product marketer looking to help your audience understand your product or service’s unique benefits.


Explainer videos are used for marketing and sales purposes to tell a brand’s story, or explain how a product or a service works. The best explainer videos help influence purchase decisions by presenting your information in a clear and easy-to-understand format. Explainer videos are typically produced with a well-written script, read as a voiceover on the video, whiteboard animations, or other animation techniques by a video production company familiar with how to create motion graphics.


A good explainer video can increase web traffic to your website and increase conversion rates for your product or service.


Explainer videos can be added to a landing page, the homepage of your website, or any web page where it makes sense. They can also be used in articles for your content marketing strategy and as a marketing tool for overall brand awareness or new product introduction.


Explainer videos can be used in many marketing channels. When setting your marketing strategy, consider using your explainer videos for:


· Social Media

· Video Marketing

· SEO, where titles, tags and descriptions for the video are added correctly

· Landing pages and web pages

· Email campaigns

· Tutorials, FAQ’s and training guides


Visual Effects (VFX)


Visual effects (sometimes abbreviated VFX) is the process by which imagery is created or manipulated outside the context of a live action shot in filmmaking and video production. The integration of live-action footage and other live-action footage or CGI elements to create realistic imagery is called VFX.


VFX (visual effects) is the process of combining computer-generated imagery (CGI) with live-action video footage to create scenes that wouldn't otherwise be possible or to fix, stylize or adjust footage for creative or corrective purposes.


Visual effects (VFX) is the creation or manipulation of any on-screen imagery that does not physically exist in real life. VFX allows filmmakers to create environments, objects, creatures, and even people that would otherwise be impractical or impossible to film in the context of a live action shot. VFX in film frequently involves the integration of live-action footage with computer-generated imagery (CGI).


Most types of VFX fall into one or more of the following categories:


CGI: Computer-generated imagery is the blanket term used to describe digitally created VFX in film and television. These computer graphics can be 2D or 3D, but CGI is generally referenced when talking about 3D VFX. The most talked-about process in CGI is 3D modelling—the creation of a 3D representation of any object, surface, or living creature. CGI VFX are most apparent when artists use them to create something that doesn't exist, like a dragon or monster. But visual effects can also be more subtle; VFX artists can use VFX to fill a baseball stadium with a crowd of cheering fans or de-age an actor to make them appear younger.


Compositing: Also called “chroma keying,” compositing is when VFX artists combine visual elements from separate origins to make it appear as though they are in the same place. This visual effect technique requires filming with a green screen or blue screen that compositors later replace with another element using compositing software in post-production. An early form of compositing achieved this effect with matte paintings—illustrations of landscapes or sets that were composited with live-action footage.


Capture: Often shorthanded as "mocap," motion capture is the process of digitally recording an actor's movements, then transferring those movements to a computer-generated 3D model. When this process includes recording an actor's facial expressions, it's often referred to specifically as “performance capture.” One common motion capture method involves placing an actor in a motion-capture suit covered in special markers that a camera can track (or in the case of performance capture, dots painted on the actor's face). The data captured by the cameras is then mapped onto a 3D skeleton model using motion capture software.


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